Mike Serovey - Business

This is Mike Serovey Enterprises' blog. YOU will find articles related to running a small or home-based business here as well as some of the personal thoughts and experiences of Mike Serovey as he builds his own business by helping others to build their businesses.

Monday, September 11, 2006

7 Reasons Why Your Subscribers Aren't Buying From You

Here is an article by Aurelius Tjin that explains some of the top reasons why people on your list may not be buying the products or services that you recommend to them. There are some minor grammar errors in this article, but overall it is well written and worth reading.


7 Reasons Why Your Subscribers Aren't Buying From You

As an Internet business owner, you hear the phrase “the money is in the list” on an almost daily basis.

Perhaps this form of social proof convinced you to build a list for your business in the first place, rather than sending visitors directly to a sales page.

Initially, things probably went off without a hitch. You created a high quality squeeze page, redirected all of your traffic to it, and then started counting the opt-ins. It may have bothered you at first to give up sales you could have made directly, but you knew it was worth it – or at least you thought it was worth it.

Unfortunately, things didn't work out as everyone predicted they would. And now you're struggling to make enough off of your list to pay for your autoresponder, when you know you could have made five times as much through direct sales. You want to give up and go back to direct sales, but you're hoping there's some other way.

So why aren't your customers buying from you? There are a number of reasons. In the remainder of this article, I am going to present the top seven – the most likely reasons why they have for not purchasing your offers.


You make too many offers too soon. This kills a lot of lists. If your first few emails in your autoresponder series bombard readers with offers, there's a good chance that the people receiving your emails aren't reading them anymore.


You give poor quality information. This, too, is a big list killer. In a desperate effort to make a list, site owners throw together low-quality information. What they don't understand is that this wont list subscribers reading.


You do not have credibility. If you immediately launch into a product offer in the first issue, you probably will have no credibility with your subscribers whatsoever, which will act as a barrier to their buying.


Your offer is poor. If you don't have at least reasonably good products, you can expect less and less list members to buy each successive product. You can also expect more return requests.

Perhaps you failed to give them a free demo version of your product or perhaps the sales copy simply was not compelling. Whatever the reason happens to be, you didn't compel your readers to buy, so they didn't.


You're offering the wrong products/information to your subscribers. If you are bombarding your lists with untargeted offers, not only will they not buy, but they also will stop paying
attention and may even unsubscribe.


You have made it too difficult for subscribers to actually purchase from you. If you don't accept credit cards and Paypal at a bare minimum, you can expect that very few people will purchase your offer. Also, making it hard for your subscriber to
find the "buy" button can be an annoyance.


You don't offer any value to your subscribers.

As I said earlier, I am not going to provide you with solutions to each of these problems. The solutions should be relatively self-evident. All you have to do now is re-read these seven items, identify which of these is preventing your subscribers from buying, and then revise your strategy to eliminate these barriers.



===========================================
Aurelius Tjin is owner and publisher of the 'Unstoppable Marketing' weekly video newsletter. You will discover simple tips, tricks & techniques that'll dramatically make a difference to you and your Internet marketing business. To find out more go to http://www.AureliusTjin.com and you'll get the latest video newsletter issue right away...

===========================================