How To Plan For Success by John Colanzi

Here is another article that was priviously published at http://www.mikeseroveyenterprises.com.

How To Plan For Success by John Colanzi

Marketers come online and they're in such a hurry to make money,they neglect one of the most essential ingredients to success.

They don't take the time to put together their battle plan. Theyknow where they want to go, but they never sit down and map outhow they're going to get there.

They're like ships without a crew. They're tossed to and fro andhave no idea why.

If you're serious about your business, you need a plan.

Your business should be planned like a well thought out battle.If you haven't got your plan in place you'll suffer casualties.

You won't suffer loss of life, but you will suffer losses of:

* Money

* Time

* Opportunity


Just as the well honed warrior prepares for all possibleoccurrences, you must be prepared to last through the slow times,and be just as prepared to capitalize on the times when itappears you can do no wrong.

The first step on your march to the flag is to decide who youare. In the immortal words of Shakespeare, "In brief sir,study that which you most affect".

Know your strengths and know your weaknesses. You'll never betruly successful until you've first made an inventory ofyour-self. You can study all the "How-To's" and you mayeven make money, but to be truly be successful you must have your"Why-To's" in place.

Once you've decided who you are and listed your strengths andweaknesses, the next step is to determine how much money you havefor your war chest.

Only use money you can afford to lose. As any professional traderor championship gambler will tell you, "Scared money neverwins!"

Don't mortgage your house or max-out your credit cards becauseyou've got the million dollar sure-fire winner.

You'll be so busy worrying, you won't be able to think clearly.

Take money you won't miss and test-test-test. Your thinking willbe much clearer and when your testing finally hits on a winningformula you'll be ready to capitalize.

When you've got your winning formula, you should pyramid yourprofits to expand your business. A minimum of 50% of your profitsshould go back into your business in the first 6 months.

If you're only using money you can live comfortably without, youshould place 100% back into marketing, you'll have plenty of timeto enjoy the fruits of your labors!

The final step in your battle plan is to keep a log book.

Just as generals study battles from the past and chess playersstudy strategies from the old masters, you must begin your ownmanual.

Don't rely on your memory!!

In your manual keep every advertising campaign you've waged. Beas detailed as possible. List what has worked and what hasn't.

Key your ads to determine where your profits are coming from.

Test media used, actual ads and sells letters, etc. Sculpt yourbusiness. If your business is based on profits, the best way toinsure profits is the same way you'd carve an elephant out ofgranite.

"Remove everything that's not an elephant!"

In your business remove everything that isn't profitable.

Be ruthless with that chisel.

Don't marry any method of promotion, or any one opportunity.

If you do you'll spend time chasing losses, instead ofaccumulating profits.

Put some thought and effort into your plan and you'll be a stepahead of the competition.



Wishing You Success,
John Colanzi
http://hop.clickbank.net/?annafan196/johncolanz

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Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site
to earn multiple streams of income from
home on the Internet. What about you?...
http://www.pluginprofitsite.com/main-269

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Mike Serovey Redesigns His Main Biz Site

Hello Folks,

I decided to redesign http://www.mikeseroveyenterprises.com. I have shifted the focus away from affiliate programs and ebooks to running a small business and home-based business consulting practice for the Tampa Bay area. I will be available to help business owners and managers setup and maintain their MS Access databases, MS Excel spreadsheets, build websites for them and to assist with desktop publishing. View my site at the link above to view my credentials and to learn more about me.

I will be moving the articles form page that were burried deep within my site to this blog. That should help to improve my blog and to unclutter my site. I want to save the majority of my server space for products and content that I don't wish to post here for some reason. Posted below is my first article for this blog.

4 Steps To Writing Powerful Sales Letters (c) by John Colanzi

I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are making you an offer you can't refuse.

Don't you wish your ads were that persuasive?

Are the marketers who wrote these ads natural born writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned, like any other skill. It's just a matter of breaking down the process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to identify your target market.
This seems simple enough, but how many marketers do it?

When reading some of the ads I get in my inbox, I have to wonder.

I don't want to burst your bubble, but the truth is, not everyone on the planet is a prospect. Concentrate on those who are.

Before you begin your ad campaign identify your target audience.

Step # 2.

Once you've identified your target market, determine what their major problems are.

* Do they need more money?
* Do they need to save time?
* Are they interested in improving their health?

Sit down and determine every problem that your prospects have and decide how your product or service can help solve their problems.

There are no shortage of problems, but there is a shortage of problem solvers. Start becoming a problem solver and you'll always be in demand.

OK, you've identified your market, you've determined what problems they have, now you're ready for the next step.

Step # 3.

The third step in writing your killer copy is to let your prospects know that there is a solution to their problem. Not only is there a solution to their problem, but you have the solution.

Remember these three magic words, "I can help."

Identifying the problem is not enough. You have to show the reader that there is a solution and you have it.

Tell them every benefit they will get when they order your product, or take advantage of your service.

Let them know you can help them

* Make more money

* Save time

* Improve their health.

Step # 4.

The final step in creating killer ad copy is getting the prospect to take action.

Identifying your market, determining their problems and letting them know you have the solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this.

You can offer a special discount for fast action.

You can offer special fast action bonuses.

Ask for the order.

Let them know they don't have to put up with their problems another day.

You can solve them right now.

These four steps are a basic outline to get you started.

Start studying the sales letters you read and break them down into the four basic steps.

Determine how effective the writer was in covering the bases.

Make notes on how you could improve on the sales letter.

Learning to write persuasive copy is a life - long venture.

When you're writing your next sales letter, remember the four step formula.

1. Identify your market

2. Identify their problem

3. Let them know how you can solve their problem

4. Ask for the order

Wishing You Success, John Colanzi
http://hop.clickbank.net/?annafan196/johncolanz
****************************************
Copyright (c) John Colanzi.John Colanzi uses the
Plug-In Profit Siteto earn multiple streams of income
fromhome on the Internet. What about you?..
.http://www.pluginprofitsite.com/main-269
****************************************