Mike Serovey - Business

This is Mike Serovey Enterprises' blog. YOU will find articles related to running a small or home-based business here as well as some of the personal thoughts and experiences of Mike Serovey as he builds his own business by helping others to build their businesses.

Friday, June 09, 2006

7 Powerful Ways To Generate Unstoppable Traffic

Here is an article that I just found. It explains 7 ways to get traffic and some of them I already knew while others are new to me.

7 Powerful Ways To Generate Unstoppable Traffic
By Aurelius Tjin

Generating traffic to your site means more chances of generating sales, leads and interests. There are multiple ways of driving traffic to your site. Some work and some don't.

Before I reveal to you the 7 ways to generate traffic to your site, you need to know the fundamentals of generating traffic to your website first. Basically, there are 3 types of traffic routes you can use.

The first is to buy traffic

Buying traffic includes pay-per-click such as Google Adwords, Overture & Miva. You can obviously place your ad on other peoples newsletters such as the Unstoppable Marketing newsletter for a small price between $5-$20 depending on where it’s located.

The second way is to D.I.Y (Do It Yourself).

This involves writing up your own articles and posting them to article directories such as ezinearticles.com & articlecity.com, setting up your own affiliate program and more.

The third fundamental is by borrowing traffic.

There’s no better way than to leverage your efforts with somebody else’s traffic. You can place your ad on someone else’s ezine/newsletter that’s related to your business.

Those are the 3 fundamentals you should know before going ahead.

Now let’s look at the 7 ways to generate unstoppable traffic 24/7.

Get involved with the community – Post on hyper-active forums & boards that relate to your market Why do this? Because your signature is added to all your posts and readers can click on the link which directs them to your site. Basically, we want to make the most out of signature files. Not only on forums & boards but to your emails as well. Here’s an example of a signature file I use:

Here for your success,
Aurelius Tjin

Sign-up for the Unstoppable Marketing newsletter now...
==> http://www.AureliusTjin.com
Some popular Internet marketing forums:
http://www.im4newbies.com/forum/
http://warriorforum.com/forum/
Pay for instant traffic using Google Adwords(r).

Adwords(r) are those little classified ads that you see on the right hand site when you search for something. You only pay if someone clicks on your ad.
Your ad will appear on Google's search in about 10-15 minutes time. It’s the fastest way you can generate targeted leads. You could also try Overture.com and Miva.com. But I'd highly recommend using Adwords - because of numerous reasons. There's enough information about Google Adwords out there.

Create your own blog

Get a free blog at blogger.com or Wordpress.org. Post content & keyword rich articles on your blog. Search engines love content. It’s best to have ‘original’ content rather then an articles that’s been posted to hundreds if not thousands of other sites. It also brings back news readers who regularly read your blog.

Use eBay as a traffic machine

Go to Alexa.com > Traffic rankings and search for ‘ebay.com’ and take a look at what ebay.com is ranked. As I write this report it’s ranked 9th in the world!

Here’s an example of how to generate traffic using eBay...
Grab a hot resell rights ebook you have in your collection.
Create a small txt file using notepad and add some information about your business and of course yourself.

Save it as “Bonus.txt” and include this small txt file with the resell rights ebook.
Now, what happens? You’ve got yourself a little viral machine going around to a highly targeted crowd. Remember, it’s a resell rights product so you can resell it to John Smith. John has the rights to resell it to other people as well. If he gave it out for free to his 10,000 list then how powerful would that be? It's create a massive viral effect, as long as the small “bonus.txt” file is included.

You could use alternative file formats such as .HTML or even better .PDF which appears to have more value. I have a video tutorial product called MyViralGenerator that’s purely dedicated to just this one idea i.e. – using eBay to drive traffic to your site.

Write & Submit Articles

You can either write one yourself or outsource it from elance.com or rentacoder.com if you hate writing!. Typically, I content-rich article consists of 400-700 words.

Post your article(s) to article directories such as EzineArticles.com and ArticleCity.com.
How does it bring in traffic?

Most articles include a ‘resource’ box at the bottom of the article where you can write a small paragraph about the publisher. This is your where you tell them to go. If your article was informative to the reader they will most likely click on the link in your resource box. You need to make them go somewhere after they’ve read so that’s how it works. But that’s not all. Most articles are free to pass along as long as the resource box remains intact. Can you see where it’s going now?

I did a test last year to see if it really works. About a month later I searched my name and I was shocked to see how many sites added my article to there site!

Here's a sample of a resource box you can copy:

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Aurelius is owner and author of WebCopyWordsThatMakeYouRich.com.
A FREE ebook and a huge list of power words & phrases you can use now on your web copy to increase sales today. Simply go to http://www.WebCopyWordsThatMakeYouRich.com/instant.htm
and download your free ebook to get started with your power word list building today.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Post comments on other peoples blogs

What better way than to post feedback on blogs that are related to your niche? Not just any blog, but a blog that dedicated to "Dog shampoos" or "Building your list".

First find blogs that generate a lot of traffic.

Second, make sure it includes content-rich posts. What does this do? Search engine love content so this will bring the person searching for your niche to that blog and thus seeing your comment.

It only takes a few seconds to do.

Joint Ventures

I saved this for last and I love it. Why? It’s helped one of my sites rank 507 in the world in less than 24 hours and the site is not at a consistent 10,700. If your site is under 100,000 that’s typically good.

Exchange links or ads with your JV’s. You place your link on their site, ezine or newsletter, and they place their ad on yours. It’s not hard to find JV’s. All you need to do is have a plan that’ll work both ways (a win/win), and never be afraid to ask. If you get rejected then so what. What if that person said yes? That would mean an extra 1,000, 10,000 or even 100,000 hits to your site. It’s all in the numbers game.

Applying just one of these methods to your business will increase traffic. Applying just an extra method is like a butterfly effect. The small things you do that make a dramatic difference overtime.

When you apply all of the 7 techniques, you will get an Unstoppable flow of traffic consistently coming in -- which in turn brings you sales, subscribers, leads, better page rank or whatever you wanted...

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Aurelius Tjin is owner and publisher of the 'Unstoppable Marketing' weekly video newsletter. You will discover simple tips, tricks & techniques that'll dramatically make a difference to you and your Internet marketing business. To find out more go to http://www.AureliusTjin.com and you'll get the latest video newsletter issue right away...
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Wednesday, June 07, 2006

5 Top Tips For Attracting Targeted Traffic

Here is another old article that used to be on my business site at http://www.mikeseroveyenterprises.com. I hope that you like it and learn from it.

5 Top Tips For Attracting Targeted Traffic
Copyright © 2004 Steve Shaw

One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic.

As the owner of a network of web sites receiving well over a million hits a month, in this article I give you my five top tips for increasing targeted traffic to your web site.

Newbies on the web frequently make the mistake of just wanting traffic, and join any and every program offering just that - "thousands of hits to your web site", with the vast majority of them completely worthless. When their web sites fail to make any money, many of them give up on the web as a money-making myth.

For those that do persist, and try to learn from their experience, they realize it's not just any traffic they need - it's targeted traffic. That means web site visitors who actually want to visit (rather than those who are 'forced' to visit via some traffic exchange program), and so are actually interested in what you have to offer.

This type of traffic is far more profitable to you - your visitors are far more likely to purchase from you, simply because you have what they want.

But how can you attract targeted traffic?

Here are my five top tips:

1. An Affiliate Program

This works by giving those who promote your products a commission if they make a sale. Over time you can build up an army of people who are busy promoting your web sites for you.

My own affiliates account for well over half of all my sales, and to do that, by definition they have to be pushing a lot of traffic my way.

You can begin to see what my traffic and sales levels might look like without an affiliate program.

For beginners who are selling digital products such as ebooks or software, the easiest and cheapest way to start your own affiliate program is through ClickBank. That's how I started and I still use them today.


2. Add Content

Providing quality content on your web site is an excellent way to permanently increase traffic to your web site.

Search engines like Google appear to favor web sites with a clear navigation structure that provide quality content within a certain genre - that means not adding anything you can think of to your web site, but focus on a particular niche, and provide content broadly in line with that.

You don't even have to create it all yourself. For example, look in article directories on the web for free reprint articles you can use, such as http://IdeaMarketers.com.


3. Create Content

Just as you are looking for content you can quickly add to your web site, so are thousands of other publishers. By creating content yourself, you can not only put it up on your own web site, but also provide it to others for their use with a small resource box at the end of the article with a link to your web site.

In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

There are various courses and ebooks available online that can teach you how to effectively distribute your articles and get them published - there's also a free e-course available at http://takanomi.com/publish-articles.php that tells you nearly everything you need to know.


4. Publish An Ezine

One of the most effective ways to build a loyal base of repeat visitors for your web site is your own mailing list, whether it's an ezine that publishes regularly, or a mailing list who you occasionally mail to.

By publishing quality information in your emails, you increase your credibility, build trust with your subscribers, and encourage repeated visits to your web site.


5. Pay Per Click Engines

When you use pay-per-click engines, you are effectively paying to have a high ranking position for certain keywords, on certain search engines. If you choose your keywords carefully, the traffic is highly targeted - the trick is to ensure you are not paying more per click than each visitor is worth.

To do this effectively requires some careful tracking of the visitors that arrive at your site from your keyword placements, but done correctly, the end result is net profit for you.

The main pay-per-click engines are Google Adwords and Overture - with Google, your ads are displayed within minutes; with Overture, it can take a few hours to a few days to have your ads approved and displayed.


I personally use all of the above methods to attract targeted traffic to my web site - of course, that's not the end of the road in terms of web site profitability. You then need to ensure that a proportion of this targeted traffic converts into paying customers. Once you've mastered this too, you are well on your way to online success.

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Steve Shaw creates systems and software for effective e-marketing. His ListInferno.com site allows you to get thousands of 100% 0pt-In leads for your list - for free. For more details visit:
http://ListInferno.com