Mike Serovey - Business

This is Mike Serovey Enterprises' blog. YOU will find articles related to running a small or home-based business here as well as some of the personal thoughts and experiences of Mike Serovey as he builds his own business by helping others to build their businesses.

Thursday, May 25, 2006

5 Copywriting Tips

Here is an article by Ken Reno that I think that you will find interesting. I know that MY copywriting skills could use some improvement!

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5 Copywriting Tips you could have used to make
a fortune, but probably didn't.......
By Ken Reno
http://www.ViralMasters.com

I know we are all in a hurry here, so let's
dive right in.....

1) Breaking News...

A "Breaking News..." headline grabs your prospect's attention because breaking news usually happens when it's really important and can't wait until the normal news show time. It's usually something major like serve weather, a terrorist attack, war footage, etc. It makes people stop what they're doing and take notice.

Example:

"Breaking News! Scientist Finds Breakthrough Weight Loss Formula!"


2) Inside Secrets...

An "Inside Secrets..." headline grabs your prospect's attention because your prospects will feel that if they learn more information they'll belong to a select, privileged group of people. It also adds a rareness to your product. Rare is valuable.

Example:

"The Inside Secrets Of Building your OWN opt-in list
without spending a penny!" http://www.ViralMasters.com


3) Magic...

A "Magic..." headline grabs your prospect's attention because almost everyone's fantasy is to have a magic formula or tool that will instantly give them their desired benefits. People want to get their desired benefits with little or no effort.

Example:

"New! A Stain Remover That Works Like Magic!"


4) Finally...

A "Finally..." headline grabs your prospect's attention because usually people will buy any number of similar products before they get the exact benefit they want. So, when we find that perfect product we are likely to say or thinkā€¦.FINALLY!!!

Example:

"Finally! An Acne Cream That Actually Does What It Says!"


5)...Guaranteed

A "...Guaranteed" headline grabs your prospect's attention because it tells your prospects there is no harm in reading the rest of my ad and there's no risk. Your prospects will allow themselves to get interested because even if the buy they have nothing to lose. It makes the most unbelievable headline seem believable.

Example:

"10,000 Web Site Visitors In One Month...Guaranteed!"


Most people will breeze through this, and not take
any ACTION on what they learn here.

That's a shame.

Any one of these tips can improve your response,
but ONLY if you USE them!

I hope this helps!

Take care,and God Bless.
Ken Reno

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