Localizing Your Product

Here is an interesting article by Patric Chan. Because he is Malaysian, his grammar and spelling are a little off. Even so, I have to post it exactly the way that he wrote it. I, too, have eaten at Asian restaurants and have been told that the recipes being used by these restaurants are not what these people eat at home. Most "Mexican" restaurants in my area serve pretty bland food. Go to Texas and the food will be much spicier!

I hope that you enjoy this article!

When we were in Australia, we went to a Thai
restaurant in Sdyney for dinner. Now, first of all,
most of the diners were NOT Thais or Asians. However,
the restaurant owner and the waitresses were.

The food was good but it's not a 100% Thai food
anymore! Does it really matter if it's the same recipe as it is
in Thailand or not?

The fact is, if it's using the same recipe and method
of cooking used in Thailand, I don't think the
restaurant will get a flock of customers anymore
because the taste might NOT be what the people staying
at that neighborhood like.

For instance, I don't like cheesy food. When I was in
Australia, most of the food there has a lot of cheese
in it compared to the food in Malaysia.

So this brings me to one marketing tip I want to share
with you ...

"Localization" to suit the market.

The Thai restaurant has produced the type of food that
the local people want to eat. It doesn't try to be
smart -- it offers what the "market" wants.

The biggest mistake a marketer can do is 'falling in
love' with his product or thinking that he has a
product that everyone would need.

When you write your salesletter, write what your
readers want to read.

When you design your webpage, design it the way that
they would like to see it.

When you offer valuable content, give them the content
that they want to read or listen to.

When you're advertising, advertise to the RIGHT PROSPECT.

For example, you might have an ebook teaching people
how to grow big tomatoes. In your salesletter, don't
just write a salesletter to sell tips of how togrow
big tomatoes! Write it to sell to tomato gardeners (Or
whoever your target market is)!

Don't worry about your product not being 100% targeted
at them. As long as your ebook is about growing big
tomatoes, you're not manipulating. But you can write a
targeted salesletter, can't you?

Does this make sense?

Another way of looking at localization is starting
from the end of the mind. What if, you have a list of
subscribers who are interested about growing tomatoes?
Obviously, create the info-product that is what
they're seeking! I know it sounds so simple. But hey,
that's the way to make a lot of money online.

If you understand this marketing tip 100% about how
to suit your market, you'll be very rich. If you did not
see the importance of it, then this will just another
marketing article. Review your online business and see
if you're 'serving' your market the way they wanted to
be 'served'.

About the author:
Patric Chan is an internet infopreneur, international speaker and author. His "Chan Do" Internet Success System Training Program's next intake is coming out soon. Register now before it's sold out again at: www.youchandoit.com